Incognito Advertising

It's hard to imagine a brand having any desire to advertise anonymously. Initially, it doesn't make sense, how would it even work? New social apps like anomo and whisper, make it totally feasible.  These anonymous social media outlets are really beginning to gain momentum. Vegas.com started a campaign to connect with consumers semi anonymously, disguising themselves to connect with the anonymous users. For Vegas, this is really quite brilliant, I'm not sure it would have the same appeal from most companies, but a certain degree of anonymity goes well with the "what happens in Vegas," type of approach. MTV also has plans of launching an incognito campaign in the coming months.

I asked a friend of mine his thoughts on the matter, here's what he said.

Read more about it here and here